From Spit to Sensitization: How Indore’s Civic Campaign Transformed Open Spitting into a Cleanliness Movement

Have you ever wondered how a seemingly small problem like open spitting can turn into a movement that involves government and civic agencies, as well as the people themselves?

One great example of this is the case of Indore , where the municipal corporation initiated an awareness campaign to curb the habit of open spitting. With the help of public announcements, posters, and other forms of media, the corporation was able to sensitize people about the harms of open spitting and the need for a clean and healthy environment.

 As a result of this campaign, people in Indore started to avoid open spitting and instead opted for using an innovative product called ekPehel Spit Cup for spitting. This will not only help in reducing the spread of diseases but will also help in maintaining cleanliness.

 This is a great example of how a small initiative can turn into a movement when the government and the people work together towards a common goal. It’s heartening to see that small actions can lead to significant positive changes.

Let’s hope that more such initiatives are taken across the country to make India cleaner and healthie.